Fix This Build That is a prominent YouTube channel focused on a very wide variety of woodworking and do-it-yourself (DIY) projects. It was established to provide woodworkers of all skill levels with accessible and informative content spanning anything and everything they might consider in their career. The channel goes over a massive range of projects, from elementary builds achievable by most any handyman, to complex and professional woodworking creations. Viewers receive step-by-step guides throughout every project, comprehensive tool reviews, and practical tips. The primary audience includes DIY enthusiasts looking for hands-on advice and inspiration from someone who has done it all before.
The secret to YouTube success
The channel takes deep dives into the topics, with each video carefully filmed and edited to provide viewers with a clear guide to completing all kinds of projects. The host starts each upload with a rundown of the objective, materials and tools needed for the job, so providing a crucial overview of the upcoming process. He makes sure that even the trickiest projects are deconstructed into small, doable steps that anyone with the necessary resources can follow. The audience consistently commends his approach to teaching carpentry, which consists of a fair dose of straightforward instructions – according to the comments, by far the most appealing feature of his channel. The range of material, which includes in-depth introductions to cutting-edge tools, furniture constructions, and home renovation projects, not all of which are particularly cost-effective, also helps the ratings. For instance, one video might be about creating a personalized bookcase, and another can involve putting in new flooring.
Every project is chosen to provide the audience with something useful that would ultimately enhance their homes and help them learn new DIY practices. The host’s vast woodworking knowledge is easy to observe through the way he describes the characteristics, advantages, and potential flaws of each tool, thereby giving off an aura of unmistakable expertise. The channel is well-balanced in what it offers, with both complex techniques for seasoned woodworkers and tactics that can assist complete novices with getting started. The information is presented in a way that’s both easy to understand and entertaining to watch, all thanks to the host’s confidence and charisma, aided by the invaluable bite-sized explanations.
The channel has over time managed to evolve a devoted and expanding base of subscribers, thanks to all the aforementioned factors, with its mix of excellent material, helpful guidance, and visually pleasing displays. Frequent uploads of refreshing content are there to guarantee that visitors always have something new to learn and discover, thanks to the massive effort of the channel’s team to keep their videos relevant. Last but not least, the host often does his best to talk the viewers into submitting their own work for the community to share in. Aside from building crucial experience and individual woodworking progression, the idea helps a great deal with user engagement, allowing the channel to double as a free, consistently updated DIY course.
Their best content
The channel’s most popular video is entitled “How to Install Vinyl Plank Flooring as a Beginner | Home Renovation”, boasting nearly 28 million views. The host ensures that the subfloor is level and clean before guiding the audience through the titular procedure. After that, he measures, cuts, and fits the planks while offering advice on how to prevent typical mistakes. The complete installation process is included in the footage, with edge finishing and plank attaching to boot. For novices, this seemingly difficult operation is made manageable by the simple directions and encouraging counsel that are intended to provide viewers the confidence to successfully undertake their own home repair projects.
Who is behind the channel?
The main creative power behind the channel is the woodworking master Brad Rodriguez, whose interest in the craft developed from a mere pastime into a desire to share it with others quite quickly. His technical training provided a strong basis for project planning and problem-solving, both of which are more than crucial in woodworking. Brad eventually started posting his intricate projects to social media, with his detailed and imaginative style winning him a following in no time. His wife Susan is also essential to the overall success of the platform, thanks to supporting and managing various aspects of the behind-the-scenes efforts. The pair collaborates extensively beyond just producing videos, as Susan frequently plans and strategizes for the channel. Following his first try at YouTube, Brad discovered a group on Instagram that was much more encouraging at the time, allowing him to retain the drive through the lack of YouTube success.
He eventually gave the video platform a second shot, starting an account with a fresh emphasis on offering excellent, easily accessible woodworking material, inspired by his Instagram colleagues. Thanks in part to the star’s constant commitment and the strength of his conviction, the channel’s popularity steadily grew as time went by. Most importantly, the pair found an effective way of managing their personal and professional lives, letting their material stay real and approachable while dealing with the financial difficulties of fully switching to content creation. Brad and Susan hired more staff members as the channel sized up, requiring more hands to assist with content administration and development. This breadth eventually gave them the space to create even better material, thereby raising the standard of their footage overall. The end result is that Fix This Build That is a well-known platform in the woodworking niche, made distinct by its useful guidance, thorough instructions, and strong connection to the fans.
Aside from its also significant presence on Instagram, Facebook, TikTok, Twitter, and even Pinterest, with over 2.7 million monthly views, the channel thrives most on YouTube, boasting just about 1.8 million subscribers since 10 November 2013, and close to 200 uploads. Its 180+ million total views completely overshadow the other channel, Fix This Build That Live, which remains in its infancy by most parameters, which used to serve the purpose of hosting Brad and Susan’s infrequent streams, although the project never took off.
What is Fix This Build That’s net worth?
It’s been estimated by some of the most credible sources available that Brad and Susan’s career-accumulated wealth exceeds $500,000, owing to a multitude of income sources that they’ve heavily relied upon over the years. In the early days Brad, sold various woodworking products on Instagram, advertised with the help of his various colleagues who appeared to be the only ones truly appreciating his work back then. Susan also had a teaching job that helped pay the bills, but became fully committed to the channel when the time came.
Social Blade estimates the channel’s earnings per annum at as much as $100,000, while a lot of the woodwork made on the channel is also sold off at decent prices. Brad and Susan are also believed to make a good buck off their official business website, offering packs of videos aimed at helping even the least knowledgeable of beginners create unique builds through their own effort. There are also pre-made plans for most any wooden construction often found within a home, saving the time of those who do have the know-how. Finally, there’s also branded merchandise featuring the channel’s various logo designs, name and quotes.